PSA PLAN worksheet

1. What issue/ topic did you choose?
2. Why is this important?
3. Who do you want to reach? (target audience)
4. What is the behavior your looking to change?
5. Why doesn’t the audience already engage in this behavior?
6. What emotional appeal can you make?
7. Belonging; Power/Control; Fun: Safety;
8. Put your audience in a situation/scenario where the issue would come up in their lives.
9. Where are they? (setting)
10. Who is there? (characters)
11. What’s’ going on around them?  ( ambient sound)
12. What are they saying? (dialogue)
13. Who is message brought to you by? ( Station; organization)